Rootsy
"Customers 360" all-round design for Yi O Farm in Hong Kong. From architecture buildings to learning experience; from website to packaging, we hope to build a learn & experience community in this place.
Team Members : Kin, Amaya, Lucian
Role : Web Design

About Yi O
Yi O is smaller (“yi” means second, and “tai” means big); nevertheless, its settlement, which sits in a long, narrow valley about an hour’s walk from Tai O bus terminus, holds the seeds to a revival in commercial rice farming in Hong Kong.
Current Situation
Yi O farm was once left empty because the residents were all moved out. But recently some of the farmers came back and hope to keep the heritage, so they started to reconstruct the Yi O farm. The development was slow and many infrastrucutre and enviroment were still not developed.
Problem
After several site visits and conversations with farmers and visitors, we understand that the Yi O farm need a design proposal which covers these areas (branding, spatial planning, activities and experience design, selling channels). The users of the design proposal is not just for visitors, but also for the farmers.
PERSONA

Events & Activities
Before any promotions or spatial planning, we design the activities that can be the core for the design proposal. We hope to rebrand Yi O Farm as a learning & experiencing community and be the center to promote local farming.
Spatial planning and architectures
After knowing the activities in the farm, we developed a building to better organise the area for each activities. We considered the needs from both visitors and farmers.

Site Map

Mockup
Design with Wix.com

INTERFACE

Mockup Website Demo Video

WEBSITE DESIGN
Brand Visual Identity


Storyboard for the commercial

Commercial Video for Rootsy

Commercial Video
Assessment Result
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